5. 13 수
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프로덕트 매니지먼트 개론 #2
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시장과 서비스 관점에서 프로덕트 관리
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배성환
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- Product Management in the Perspective of Market and Service [Sunghwan Bae@Strategy Team, SK planet]
- lesson
- business model canvas/lean canvas
- business model trends: modeling approach is more important than business planning
- service-dominant logic: instead of business and product, what values customers need became more important (<- design thinking); fast prototyping with decision-making
- create the model within 15 min in one sitting
- list up each category based on now
- create user story when all members are present
- ask the most needed two features
- categorize must-have, should-have, could-have, won’t-have
- determine acceptance criteria
- understand quantitative and qualitative research
- purpose: find issue
- personal takeaway
- study
- Demo or Die
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