[class: PM Camp@Fast Campus#2] 프로덕트 매니지먼트 개론 #2 (my note is WIP)

5. 13 수

프로덕트 매니지먼트 개론 #2

시장과 서비스 관점에서 프로덕트 관리 시장의 변화와 디자인 사고 관점의 접근 프로세스의 이해와 정성적 조사 개요

배성환

1. Product Management in the Perspective of Market and Service [Sunghwan Bae@Strategy Team, SK planet]
1. lesson
1. business model canvas/lean canvas
1. business model trends: modeling approach is more important than business planning
2. service-dominant logic: instead of business and product, what values customers need became more important (<- design thinking); fast prototyping with decision-making
2. lean canvas model approach (c.f. beecanvas tool: link)
1. create the model within 15 min in one sitting
2. list up each category based on now
3. create user story when all members are present
1. ask the most needed two features
2. categorize must-have, should-have, could-have, won’t-have
3. determine acceptance criteria
4. understand quantitative and qualitative research
1. purpose: find issue

2. personal takeaway
1. study
1. Maker Faire (link)
2. Solid Conference (link)
3. Joi Ito: Want to innovate? Become a "now-ist” (link)
1. Demo or Die