<source: http://www.cmo.com/features/articles/2014/5/19/personalization_demy.html#gs.eprnltc>
Title: "Personalization, Demystified: How To Be 'Spot On,' Not 'Creepy'"
My takeaway:
- "Now Build That Profile- you should be collecting and culling data on how, when, and in what circumstances she reacts."
- "Meaningful relevance emerges when content meets context."
Further reading:
- https://twitter.com/kevlindsay
- Adobe Target
