[conference] ‘더 나은 웹’ 웹마스터 컨퍼런스 2014 (translation: "The Better Web" Webmaster Conference 2014)

Title	Webmaster Conference 2014
Place	Time Square, Amoris Hall, Seoul Korea
Time	May 22, 2014 9AM~5PM
Speaker	이준영, 김진형, etc.
Organizer	Google, KIPFA
Focus	Open web, responsive design, search-friendly website design

<photo courtesy of Dong-Hwi Lee> 

I.       검색의 진화 (translation: Evolution of Search) [Junyoung Lee, Engineering Manager of Google Search Team]

1.       Lesson

1)      Google Fact: 50,000+ employee, 140+ language support

2)      Websites need to represent all of companies’ corporate activities

3)      Through Knowledge Graph, Google understands users’ intention and context of query

2.       Takeaway

1)      SB needs to develop intelligent search algorithms to identify users’ intention and context and provide relevant biblical results

2)      Display activities on websites

II.      소프트웨어 중심 사회에서의 공공의 역할 (translation: Public sector’s role in software-oriented society) [Jinhyung Kim, head of Software Policy and Research Institute]

1.       Lesson

1)      In software development, understand government policy

2)      In decision making, use data instead of relying on intuition

2.       Takeaway

1)      Consider using disruptive technology (e.g. mobile internet, automation of knowledge work, cloud)

III.     위키피디어와 함께하기 (translation: Ways to use Wikipedia) [ManJai Lee, Professor of Advanced Institutes of Convergence Technology]

1.       Takeaway

1)      Think of ways to use data of Wikipedia commercially due to its BY-SA license

IV.    아름다운 한글, 웹폰트로 널리 이롭게 쓰기 (translation: Beautiful Korean, ways to use Web fonts extensively and effectively) [Jihye Lee, Designer of Google Brand Studio– Interactive]

1.       Lesson

1)      Reasons for recommending web fonts instead of image fonts

①  Texts un-clickable, un-draggable, and untranslatable are hard to read on mobile devices including wearables in the near future

②  Users tend to zoom-in when browsing in mobile and tablet devices

2)      Google Chrome browser will soon to implement WOFF File Format 2.0 which reduces font capacity

3)      Web font source: http://api.mobilis.co.kr/webfonts/

4)      Try Google Web font early access: http://www.google.com/fonts/earlyaccess

2.       Takeaway

1)      As technology progresses (meaning internet speed gets faster in all countries in the world), use Web fonts on websites

V.      공공 웹사이트 혁신하기 (translation: Innovating public websites) [Kyung Geun Ma, Information Planning Dept. of Seoul Metropolitan Government]

1.       Lesson

1)      Goals of Seoul Metropolitan City website

goal category		related technology
1. One source multi-use	1.1. Support multiple devices	Web standardization, HTML5
	1.2. Utilize common contents	Resource concept, single URI
2. Open and share	2.1. Contents share/distribution	RESTful, ATOM/RSS
	2.2. Free copyright	CCL (creative commons license), meta data
3. Governance	3.1. Contents classification/evaluation	Resource concept, meta data
	3.2. Political usage of contents	Connection to web log, promotion method
4. Usability	4.1. Search function	Meta data, SEO
	4.2. Web compatibility	Web standardization
5. Efficiency	5.1. Maintenance capability	Framework, theme
	5.2. Utilization of external resource	Mash-up, open API

2)      Efforts made to create a good website

①  Utilization of open source CMS (e.g. WordPress)

②  Utilization of platform service (e.g. Twitter, YouTube)

③  Copyright reservation of content

④  Establishment of web compatibility

⑤  Configuration of search-friendly environment

3)      UK Government’s 10 Digital Service Design Principles

①  1Start with needs

②  2Do less

③  3Design with data

④  4Do the hard work to make it simple

⑤  5Iterate. Then iterate again.

⑥  6Build for inclusion

⑦  7Understand context

⑧  8Build digital services, not websites

⑨  9Be consistent, not uniform

⑩  10Make things open: it makes things better

2.       Takeaway

1)      Goal of Seoul Metropolitan City website

2)      UK Government’s 10 Digital Service Design Principles

VI.    모두를 위한 디자인 (translation: Design for the public) [Hai Kyung Min, Asia Pacific Team Manager of Google Brand Studio – Interactive]

1.       Lesson

1)      Components of the better Web: easy and fast, secured, anyone, anywhere, virtuous cycle

2)      Design for everyone

①  Understand cultural differences in using images and photos (e.g. thumbs-up may insult people in the Middle East)

②  Grid spaces for languages are different (e.g. western vs. CJK languages)

③  Be careful with line breaks

3)      Design for multi-screen: Recommended to use only one URL

4)      Mobile first: genuinely and seriously think what, why and how to start planning mobile first

①  Available gestures at mobile and tablet: touch, swipe, tilt, shake

②  Sensors at mobile devices: accelerometer, location-based API, voice recognition

5)      Design information first then move to visual: select contents and think how to organize and display them

6)      Re-think design process: use mood board instead of mock-up, review with design guide and prototype; design in browser and review

7)      Understand users: in the U.S. 75% of mobile users use mobile devices not necessarily on the go, but in their bathroom and bed

2.       Takeaway

1)      Think mobile first and plan accordingly

2)      Design information first then move to visual

VII.   Others for SB

1.       Gutenberg’s printing: 1454

2.       Martin Luther’s 95 Theses: 1517