[Personal UX/UI review] Samsung Electronics newspaper and light box ads

Issue: still hardware specs ads

(c.f. Samsung's video ad: http://www.samsung.com/africa_pt/?brightcove=2748971527001#latest-home)

Recommendation: advertise how the optical zoom and smartphone combination enhance people's lives 

Issue: information architecture of this light box display is not intuitive enough to understand which text explains which picture

Recommendation: visual categorization of information needs to be implemented 

For example, 

Apple story: http://www.youtube.com/watch?v=PGtP6ZQ6Lt8&feature=share

Nexus 7 ad: http://www.youtube.com/watch?v=Vx7HF0RaE10