Subject
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2015 크리에이티브 디렉터 세미나 (translation:Creative Director Seminar 2015)
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Place
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Seoul Women’s Plaza, Seoul
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Time
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June 10-11, 2015 10:00~18:00
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Speaker
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Host
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KIPFA (Korea Internet Professionals Association)
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Focus
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branding, user research, font, pixel, portfolio
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- Lesson
- 한국인이 바라본 중국 인터넷 기업 알리바바의 디자인본부 이모저모 (translation: A Korean Person’s Experience with Design Center of Alibaba, a Chinese Internet Company) [Min Ah Shin@Alibaba’s Taobao, Design Expert]
- Chinese users: people in China are very skeptical about new things
- user research at Taobao: e.g. visit a town and spend a whole month with users to conduct research
- 경험을 이끌어 내는 디자인 (translation: Experience Generating Design [Uzin Hwang@Interbrand, Executive Creative Director]
- A design change can bring behavior change (e.g. Philip’s MRI for kids: c.f. super formula for chemotherapy drugs)
- Interbrand experience framework has three parts: 1. insights & needs 2. idea and true 3. better, real, and shared
- 디자이너 해외진출. 무조건 + (translation: Should Designers Work Aboard? Absolutely!) [Younghee Jo@NINEFIVE, CEO]
- Design firms in America have feedback-friendly culture and so should you!
- portfolio: have a good layout
- resume: make your resume fit within 1 page; consider putting communication, job relevance, teamwork, creativity, and proactiveness as strengths
- 픽셀 시대의 종말 (translation: The End of Pixel Era) [Byungsam Hwang@D.FY, CEO]
- monitor
- history: green -> orange -> white (e.g. Apple) -> color -> RGB -> anti-alias (9.6 pixel- Helvetica, 8.5 pixel) -> ClearType (drawing curve pretty well) -> retina 326 pixel? (according to Steve Jobs, human eyes can’t tell the difference above 300 pixel)
- c.f. resolution 1920 x 1080 @216 dpi ; 5 x 5 (8 bit) ---(x4)---> 20 x 20 (32 bit, retina)
- for accurate color representation, consider using dual monitor (one for retina and another for dot color)
- website/app design
- layout: 12 columns
- trend: flexible/fluid/liquid/elastic (e.g. a menu can be added as browser width gets wider)-> responsive (e.g. designers prepared four sets of images for an Innocean website)
- should designers prepare many sets of images to suit various screensize width?
- e.g. for Apple devices, 768 (on iPad’s portrait mode)-> 1024 (on iPad’s landscape mode) -> 1440 (on MacBook Air) -> 1920 (on iMac and MacBook Pro) -> 2560 (on iMac and MacBook Pro) -> 5120 (on iMac with Retina 5K display)
- c.f. 320 (iPhone 5), 414 (iPhone 6 Plus), 360 (Galaxy Nexus)
- design metaphor change: skeuomorphism -> flat (c.f. realtime blur, translucent)
- typography: Apple SD Neo Sans -> 윤고딕 700 (or 본고딕 Light) -> Neo 고딕 (DM) system font?
- copywriting: consider using meaningful/effective adverbs (e.g. Apple’s Korean site uses adverbs quite effectively to explain insight for products)
- Digital Re-branding / EXR, Lexus [Juhwan Yi@ Designfever, director]
- new term: 시간 masking, manifesto, mood board
- personal takeaway
