Heekyung Kim, Google Regional Trainer
애드워즈 기초 인증시험 과정(AdWords Fundamentals assessment)
ROAS (return on ad spend)
ad ranking determinant: highest bid, quality number, ad extension
What to prepare before talking to "mentors"
- know most important number, who you are (along with market), how specifically the mentors can help
- tell mentors target market, customer, problem, and solution in 1 minute
- compelling unique news item (product story, product launch, entering new market)
- understand context of your industry to optimize best UI/UX
- ASO (App store optimization)- know market, take advantage of keyword
- use library service depending on the stage of your product (e.g. try using two libraries)
- e.g. user flow, external market info, internal data visualization
