UX Fireside Chat: Apple

Showing posts with label Apple. Show all posts

Wednesday, September 13, 2023

[review: Apple Event- September 12, 2023] Disappointed due to not much innovation!

My overall take: Disappointed that not many new features were introduced. Glad that I recently purchased Galaxy Z Fold5 with decent promotional benefits.

- video to review: Apple Event - September 12

- product: Apple Watch Series 9

what's new: A gesture called double-tap was introduced
my view: The feature is an innovation. Good job, Apple, by extending a somewhat similar gesture that already exists at Apple Vision Pro to this product.
lesson learned: 1 nit to dim the Watch

- product: iPhone 15 Pro

what's new: A customizable button was introduced
my view: Customizable buttons are NOT new, but have been previously introduced to Galaxy products

Thursday, September 10, 2015

[personal UX/UI review] after watching Apple Special Event on September 9, 2015

<source: http://www.apple.com/apple-events/september-2015/>

When watching Apple Special Event today, below are some thoughts in my head.

I liked Tim Cook's explanation on what components needed to be prepared for Apple TV to come to life.
1. powerful hardware- e.g. new Apple TV set-top box
2. modern OS- i.e. tvOS
3. new user experience- i.e. Siri Remote
4. developer tools- i.e. tvOS SDK
5. app store- built-in App Store

Due to contextual design, I also liked below features of Apple TV.
1. Cinematic screen saver displays relevant aerial videos of scenic cities and landmarks depending on user's time of day.
2. [show that modern family episode with Edward Norton] displays relevant contents of user's query (this feature has been introduced by Android TV already, though)
3. [skip ahead seven minutes] skips 7 minutes of video playing on screen.
4. [what did she say?] rewinds 15 seconds and temporarily turns on captions.
5. smooth transition from an item selection to detail page by displaying blurry contextual color on screen's background (c.f. Google's Image Search provides a different approach like below with similar idea to bring smooth transition in users' eyes)