[lecture] 디지털 교육의 현황과 미래 - KnowRe의 미국시장 진출 사례를 중심으로”<-(translation: the present and future of digital education - a focused example on KnowRe's U.S. market launch)

Title	"디지털 교육의 현황과 미래 - KnowRe의 미국시장 진출 사례를 중심으로” (translation: the present and future of digital education - a focused example on KnowRe's U.S. market launch)
Place	KAIST Dogok Software Grad School Chin’s AMP Hall 103-ho
Time	October 23, 2014 5PM~6PM
Speaker	김서준(Simon Seojoon Kim),  노리(KnowRe)/부사장(Co-Founder & Chief Product Officer)
Organizer	KAIST Software Graduate Program
Focus	digital education

I.       Message

1. In math, each problem acts like a stepping stone for the next place
1. “Each problem that I solved became a rule, which served afterwards to solve other problems.”- Descartes
2. finding a pattern: knowledge unit, example and explanation video for each unit, content matrix for entire knowledge unit
1. knowledge unit (interpretive; formulaic: formula; computational)
2. knowledge chain
3. math problem
4. knowledge matrix
3. business development process
1. market research: market penetration in the U.S., blended learning (e.g. 47% in 2014, expecting 98% in 2020)
2. market voice: received feedback at NCTM 2012 Philadelphia
1. positive feedback: met 200 teachers, received positive feedback “want to use at school” from 84% of interviewed teachers
3. hiring: interviewed and found a US rep person at NCTM 2012 Philadelphia
4. investment: K Startup funding -> series A round funding from SoftBank Ventures Korea
5. business type: game company-like business
1. content gathering takes first before anything else
6. recognition
1. education field:  NYC DOE Gap App Challenge (1st place)
2. media: Fast Company, the world’s top 10 most innovative companies in education
7. pilot program: selected 37 out of 150 school applications, receiving 87% satisfaction
8. risk management: dealt with teachers’ concern on “no-teacher needed?” question by providing improved engagement between through dashboard (i.e. check progress status)
4. reason for choosing U.S. market: learned that societal consensus for the solution is important
5. vision for digital edu: being able to provide contents customized for individual students
6. market expansion plan: global market opportunity of B2B (schools) and B2C (students/parents) from the U.S. to East Asia
7. business model: focus on schools in the U.S., direct-consumers in Korea, Japan and China
8. role of class: information sharing and supplemental support from teachers

II.      My Takeaway

1. Like solving a math problem or learning anything, each problem/challenge acts like a stepping stone for the next progress; thus, work hard to master each step as they approach
2. KnowRe's attempt to create a content matrix platform where knowledge of STEM (science, technology, engineering, and math) is broken down to small knowledge unit and each unit is connected to each other can become the next Google's Knowledge Graph initiative to organize the world's information