Friday, September 11, 2015

[personal UX/UI review] Amazon's rating algorithm

<source: link>
case: Amazon's rating system

positive: effort to provide useful customer review information to users by including multiple factors into rating algorithm.

The explanation states "Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases."