When watching Apple Special Event today, below are some thoughts in my head.
I liked Tim Cook's explanation on what components needed to be prepared for Apple TV to come to life.
1. powerful hardware- e.g. new Apple TV set-top box
2. modern OS- i.e. tvOS
3. new user experience- i.e. Siri Remote
4. developer tools- i.e. tvOS SDK
5. app store- built-in App Store
Due to contextual design, I also liked below features of Apple TV.
1. Cinematic screen saver displays relevant aerial videos of scenic cities and landmarks depending on user's time of day.
2. [show that modern family episode with Edward Norton] displays relevant contents of user's query (this feature has been introduced by Android TV already, though)
3. [skip ahead seven minutes] skips 7 minutes of video playing on screen.
4. [what did she say?] rewinds 15 seconds and temporarily turns on captions.
5. smooth transition from an item selection to detail page by displaying blurry contextual color on screen's background (c.f. Google's Image Search provides a different approach like below with similar idea to bring smooth transition in users' eyes)
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