[lecture] Policy to Create Businesses through Opening Up Public Data

Title	Policy to Create Businesses through Opening Up Public Data
Place	KAIST Dogok Software Grad School Chin’s AMP Hall 103-ho
Time	April 3, 2014 5PM~7PM
Speaker	Yong Suk Lee
Organizer	KAIST Software Graduate School
Focus	available public data

I.       Message

1.       Common examples of open data

1)      GPS data: street navigation

2)      Transportation data: Seoul Bus iPhone app

2.       Concepts of openness: open everything except 8 categories of information (e.g. corporate private info)

3.       Data providers- data.go.kr (c.f. data.gov, data.gov.uk)

4.       Best practice

1)      Inside Korea- Smart Big Board for national emergency watch, Vitamin MD (MediLatte), SweetTracker (스마트택배), 모두컴퍼니 (모두의 주차장)

2)      Outside of Korea- Zillow (real estate info)

①  Date combination=> Zestimate: real estate + GIS info (Maponics)+ population stat info + academic sector info (via GreatSchools)

5.       Data quality effort

1)      For project managers, visit or call

①  issues at www.gooddata.kr 1600-2187

②  use one-stop service at www.data.go.kr 1566-0025

2)      governmental standardization effort: category (e.g. parking lot-> address, phone number), term (W/C, bathroom-> restroom)

6.       Cases utilizing big data into actions

1)      Google: flu trend-> vaccine

2)      Amazon: purchase suggestion-> more purchasing

3)      Seoul City: night time phone frequency-> night time bus routing

4)      Small and Medium Business Administration: commercial area information system-> locationing businesses in lower rent and selling hot items in local area

7.       Others

1)      Open Data Barometer (ODB): more data needs to be opened in Korea [news: link; source: link]

II.      Takeaway

1.       New cases of big data: MediLatte, 스마트택배, 모두의주차장