Thursday, April 3, 2014

[lecture] Policy to Create Businesses through Opening Up Public Data

Title
Policy to Create Businesses through Opening Up Public Data
Place
KAIST Dogok Software Grad School Chin’s AMP Hall 103-ho
Time
April 3, 2014 5PM~7PM
Speaker
Yong Suk Lee
Organizer
KAIST Software Graduate School
Focus
available public data

I.       Message
1.       Common examples of open data
1)      GPS data: street navigation
2)      Transportation data: Seoul Bus iPhone app
2.       Concepts of openness: open everything except 8 categories of information (e.g. corporate private info)
3.       Data providers- data.go.kr (c.f. data.gov, data.gov.uk)
4.       Best practice
1)      Inside Korea- Smart Big Board for national emergency watch, Vitamin MD (MediLatte), SweetTracker (스마트택배), 모두컴퍼니 (모두의 주차장)
2)      Outside of Korea- Zillow (real estate info)
  Date combination=> Zestimate: real estate + GIS info (Maponics)+ population stat info + academic sector info (via GreatSchools)
5.       Data quality effort
1)      For project managers, visit or call
  issues at www.gooddata.kr 1600-2187
  use one-stop service at www.data.go.kr 1566-0025
2)      governmental standardization effort: category (e.g. parking lot-> address, phone number), term (W/C, bathroom-> restroom)
6.       Cases utilizing big data into actions
1)      Google: flu trend-> vaccine
2)      Amazon: purchase suggestion-> more purchasing
3)      Seoul City: night time phone frequency-> night time bus routing
4)      Small and Medium Business Administration: commercial area information system-> locationing businesses in lower rent and selling hot items in local area
7.       Others
1)      Open Data Barometer (ODB): more data needs to be opened in Korea [news: linksource: link]

II.      Takeaway
1.       New cases of big data: MediLatte, 스마트택배, 모두의주차장

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