[people] don norman vs. dieter rams

Good UX product design according to Don Norman
- Don Norman at BoS (Business of Software) 2009

1. It's all about the experience.
2. Design systems. 
3. Everything is a service.
4. Everything is a product.
5. Don't be too logical.
6. Memory is more important than actuality.
7. Complexity is good: complicated is bad.
8. Design for the real world.
9. Design for people.
10. It's all about the experience. 

참고로 Dieter Rams의 10 principles of good design은 아래와 같다.

Good design is...

1. innovative
2. makes a product useful
3. aesthetic
4. makes a product understandable
5. unobtrusive
6. honest
7. long-lasting
8. thorough
9. environmentally-friendly
10. as little design as possible