[talk] Trend in Seattle 2018 - 증강현실을 중심으로 (i.e., “Focused on Augmented Reality) by 여일님 (Il "Will"​ Yeo)

Subject	Trend in Seattle 2018 - 증강현실을 중심으로 (i.e., “Focused on Augmented Reality)
Place	Startup Alliance 7F
Time	March 12, 2018 (Mon) 12:00~13:20
Speaker	Il "Will" Yeo
Host	Startup Alliance
Focus	augmented reality (or mixed reality)

1. Lesson
   
1. Lecturer
   
1. personal: Created API at Microsoft for sharing since 2010
   
2. In Silicon Valley, K Group; in Seattle, 창발
   
2. AR
   
1. AR in stories
   
1. Technology in Dragon Ball’s scouter: object recognition (e.g., human recognition from where to where), tracking (the object), texts overlay
   
2. Iron man’s mask: displays missile origin and health system status on screen
   
2. AR research status among big companies
   
1. Google: Tango
   
1. Application example: Kyle Nel’s presentation on Lowe
   
2. Visual positioning system: “Google says VPS makes use of machine learning, computer vision and mapping coordinates…” (source: Mashable)
   
2. Facebook: AR Studio
   
1. Application example: AR Studio
   
2. Technology: Camera effect platform: selfie video app
   
3. C.f., Oculus
   
3. Apple: ARKit
   
1. Application example: IKEA Place
   
1. ARKit: light estimation reflecting real light to objects to make the virtual object real
   
2. Technology
   
1. (horizontal) Surface recognition
   
2. Tracking: smooth
   
3. Light estimation: how much light needs to be reflected
   
4. Google: ARCore
   
1. Technology
   
1. Surface recognition
   
2. Response to real-life event
   
5. Microsoft: Hololens
   
1. Application example
   
1. Education: Case Western University
   
1. 3,000 USD per Hololens device usage compared to xx,xxx USD for dead body isn’t too expensive for med school students
   
2. Industry: Thyssenkrupp’s stairwell
   
2. Technology
   
1. Tracking surrounding environment unlike Google Glass (projecting image just like any computer monitor)
   
2. Hardware: Optical camera 4, many sensors, RGB, HPU (holographic processing unit)
   
3. C.f.,
   
1. Privacy issue: due to 3D point alignment, when uploading an object,
   
2. Safety issue: obstructing wall example
   
6. Other: smart glasses from Intel and Magic Leap
   

1. My Takeaway
   
1. AR application point: use of visual recognition or visual positioning system
   
2. Voice related technology will be needed to augment input on AR devices like Microsoft Hololens
   
3. For object recognition, machine learning technology is needed 

[my takeaway] "Steve Jobs - The Lost Interview"

<video source: https://www.youtube.com/watch?v=TRZAJY23xio>

"I always ask why you do things... nobody knows why they... "

Q. How to run business?

A.

1. be a curious person
“In business, … if you are willing to ask a lot of questions and think about things and work really hard, you can learn businesses pretty fast not the hardest thing in the world.”

2. learn how to program
“I think everybody in this country should learn how to program a computer. Should learn a computer language because it teaches you how to think.”

3. help people have vested interest in your product
“... a lot of other people had a very strong vested interest in helping IBM make it better so if it’s just been up to IBM they would have been crashed and burned but IBM did have I think a genius in their approach which was to have a lot of other people have a vested interest in their success and that’s what saved them in the end.”

4. manage content people well
“People get confused that the process is the content that’s the ultimate downfall of IBM. IBM had the best processed people in the world. They just forgot about the content. And that’s what happened a little bit at Apple, too. We had a lot of people who were great at management process. They just didn’t have a clue as to the content. And in my career, I found that the best people you know are the ones that really understand the content and they are pain in the butt to manage but you put up with it because they are so great at the content and that’s what makes great products. It’s not process it’s content.”

5. don’t care about being wrong just get it right
“I don’t care about being right. I just care about success. So you will find a lot of people that will tell you that I had a very strong opinion and they presented evidence to the contrary and five minutes later and I completely changed my mind because I’m like that I don’t mind being wrong. I’ll admit that I’m wrong a lot. It doesn’t matter to me that much. What matters to me is that we do the right thing.”

[my takeaway: p13n] Build user profiles

<source: http://www.cmo.com/features/articles/2014/5/19/personalization_demy.html#gs.eprnltc>

Title: "Personalization, Demystified: How To Be 'Spot On,' Not 'Creepy'"

My takeaway: 

• "Now Build That Profile- you should be collecting and culling data on how, when, and in what circumstances she reacts."
• "Meaningful relevance emerges when content meets context."

Further reading: 

• https://twitter.com/kevlindsay
• Adobe Target

[my note] Amazon Fire Phone

Amazon

1. focus on one customer 
2. give attention to details 
3. do ways to earn to trust
• do hard things well
• repeat
4. Firefly recognizes 9 different categories
• email address
• phone number
• URL
• barcode
• TV episode
• movie
• book
• song
• QR code

[my note] AdWords Fundamentals assessment and Campus Seoul mentoring

Heekyung Kim, Google Regional Trainer

애드워즈 기초 인증시험 과정(AdWords Fundamentals assessment)

ROAS (return on ad spend)
ad ranking determinant: highest bid, quality number, ad extension

http://onoffmix.com/event/49531

What to prepare before talking to "mentors"

• know most important number, who you are (along with market), how specifically the mentors can help
• tell mentors target market, customer, problem, and solution in 1 minute
• compelling unique news item (product story, product launch, entering new market)
• understand context of your industry to optimize best UI/UX
• ASO (App store optimization)- know market, take advantage of keyword
• use library service depending on the stage of your product (e.g. try using two libraries)
• e.g. user flow, external market info, internal data visualization

[terms] ROI and ROAS

ROI = return on investment = net income / investment = net profit / investment = (total revenue - total cost) / total cost = (gain from investment - cost of investment) / cost of investment = (revenue - COGS) / COGS
<source: various>

ROAS = return on ad spend = (PPC revenue - PPC cost) / PPC cost
<source: https://www.poweredbysearch.com/blog/ppc-advertising-roi-calculator/>

[Android dev: "쉽고 재미있는 안드로이드 앱 개발"] Android class just started at Fastcampus nearby Gangnam Station

Haven't posted for a long while. :) Now I'm BACK!

Regarding Android class I am taking, will post more in detail soon but below is our syllabus and content links. 

2017.12.19.~ 2018.1.25. | 총 6주
매주 화/목요일 19:30 ~ 22:30

Android 전체예제: https://github.com/adsloader/AndroidKotlinExample

Kotlin 전체예제: https://github.com/adsloader/FirstKotlin

Kotlin 동영상 강의: https://www.youtube.com/watch?v=6CcMQW6iFEw&list=PLRMWteUGYj2WsOL8hwaN_qgM3VohfaVY3

1일차: 강의목표, install 개발툴, 핸드폰 개발자 모드, App 만들기

2일차: Project 관리와 Android Studio 사용법, 화면 디자인(XML) - 1, 화면 디자인(XML) -2

3일차: 화면 디자인 (XML) -3, Before Programming, start Kotlin - 1

4일차: start Kotlin - 2, start Kotlin - 3, 화면 디자인 (XML) - 4

5일차: Activity의 기본 - 1

6일차: Activity의 기본 - 2

7일차: Activity의 기본 - 3

8일차: 계산기와 숫자 맞추기

9일차: 보이지 않는 프로그램

10일차: 퍼미션과 웹(HTTP, WebView)

11일차: 카드만들기와 주사위 게임

12일차: FireBase 그리고 향후 공부방법