Friday, February 2, 2018

[my takeaway: p13n] Build user profiles


<source: http://www.cmo.com/features/articles/2014/5/19/personalization_demy.html#gs.eprnltc>
Title: "Personalization, Demystified: How To Be 'Spot On,' Not 'Creepy'"

My takeaway: 
  • "Now Build That Profile- you should be collecting and culling data on how, when, and in what circumstances she reacts."
  • "Meaningful relevance emerges when content meets context."
Further reading: 

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