[app review] Delight Room's Alarmy service

Positive 

1. [business idea] Solving common challenges of many people 
2. [operation] Prompt CS: testimony 
3. [UI] putting four services in one place based on users’ journey 
• Sleep Music, Alarm, Weather, News 
4. [UI] Displaying two examples on screen already: http://take.ms/0fx4j
5. [UI] 몇 시간 이후 울린다는 것: 자는 시간 자동 계산 
6. [interaction] Clock 컨트롤 화면 아래 끝까지 계속 pull 할 수 있음 
7. [interaction] focused news reading experience by automating background page color and font size and more 

Negative

1. [Maslow’s hierarchy of needs] 100% 울리지 않음 => 알람으로 가치 없음 
2. [general] file size too big (78 MB or )! http://take.ms/1tFB5
3. [web] No download button header: https://monosnap.com/file/qGb7vqPwrs75S6jpU27w25dhRdjWZG
4. [web] Add links to testimonials: http://take.ms/dTR5P
• To increase credential authority 
5. [Web] Icon not following common practice: https://monosnap.com/file/7FUSZExXNMFqOsp7kS1AzxYUCZ3ZIR
6. [both] Too techie description: http://take.ms/4l7j5
7. [UI] URL => make it as clickable hyperlink: http://take.ms/8t25x
• To provide an easy access to QR code 
8. [iOS and Android] Different pricing: http://take.ms/SSQK3
9. [URL] NGO? Why delightroom.org? http://take.ms/ZtW1V
10. [UI] No default setup button for font size and color? http://take.ms/EwV9H
11. [content] Dup news content: http://take.ms/IVIRE
12. [UI] Icons close to each other: http://take.ms/Z9cHT
13. [UI] Flashing 3D Touch menu on iPhone: http://take.ms/9HXOu
14. [SNS] Icon on LinkedIn is official company logo? http://take.ms/ZtW1V

Competitors

1. 알람런 => (taking advantage of accountability) if not waking up, the fact will be shared on SNS 
2. 글리머 => Philips’s waking up light idea 

Feature idea

1. [core] One-click accountability feature: e.g., share wake-up info 
2. [core] Light sensor <- turn on light to quit alarm (c.f., how) 
3. [business] Pro ($2.19) vs remove ad ($1.09): are they the same thing? 
• Reason: Can be confusing to users; if different, state the difference in Appstore Description 
4. [UX] Reverse clock 일 때: 00 45 30 15 순으로 
5. [plus alpha] Things ppl do as soon as they wake up: listening to news, weather, 
• Make info (eg weather) intuitive with visual cues e.g., raining 
• Users may want to see weather info for more hours since they may get out of their sleeping place after an hour or more 
6. [resource management] Measure traffic for all supported platform (e.g., iPhone, iPad, Android phone, Android tablet, etc.) and remove support 
• C.f., banks removing support for devices (i.e., tablet) for banking app 
7. [business] Collaborate/partner with best wake-up solutions or sleeping health solution

[talk] Trend in Seattle 2018 - 증강현실을 중심으로 (i.e., “Focused on Augmented Reality) by 여일님 (Il "Will"​ Yeo)

Subject	Trend in Seattle 2018 - 증강현실을 중심으로 (i.e., “Focused on Augmented Reality)
Place	Startup Alliance 7F
Time	March 12, 2018 (Mon) 12:00~13:20
Speaker	Il "Will" Yeo
Host	Startup Alliance
Focus	augmented reality (or mixed reality)

1. Lesson
   
1. Lecturer
   
1. personal: Created API at Microsoft for sharing since 2010
   
2. In Silicon Valley, K Group; in Seattle, 창발
   
2. AR
   
1. AR in stories
   
1. Technology in Dragon Ball’s scouter: object recognition (e.g., human recognition from where to where), tracking (the object), texts overlay
   
2. Iron man’s mask: displays missile origin and health system status on screen
   
2. AR research status among big companies
   
1. Google: Tango
   
1. Application example: Kyle Nel’s presentation on Lowe
   
2. Visual positioning system: “Google says VPS makes use of machine learning, computer vision and mapping coordinates…” (source: Mashable)
   
2. Facebook: AR Studio
   
1. Application example: AR Studio
   
2. Technology: Camera effect platform: selfie video app
   
3. C.f., Oculus
   
3. Apple: ARKit
   
1. Application example: IKEA Place
   
1. ARKit: light estimation reflecting real light to objects to make the virtual object real
   
2. Technology
   
1. (horizontal) Surface recognition
   
2. Tracking: smooth
   
3. Light estimation: how much light needs to be reflected
   
4. Google: ARCore
   
1. Technology
   
1. Surface recognition
   
2. Response to real-life event
   
5. Microsoft: Hololens
   
1. Application example
   
1. Education: Case Western University
   
1. 3,000 USD per Hololens device usage compared to xx,xxx USD for dead body isn’t too expensive for med school students
   
2. Industry: Thyssenkrupp’s stairwell
   
2. Technology
   
1. Tracking surrounding environment unlike Google Glass (projecting image just like any computer monitor)
   
2. Hardware: Optical camera 4, many sensors, RGB, HPU (holographic processing unit)
   
3. C.f.,
   
1. Privacy issue: due to 3D point alignment, when uploading an object,
   
2. Safety issue: obstructing wall example
   
6. Other: smart glasses from Intel and Magic Leap
   

1. My Takeaway
   
1. AR application point: use of visual recognition or visual positioning system
   
2. Voice related technology will be needed to augment input on AR devices like Microsoft Hololens
   
3. For object recognition, machine learning technology is needed 

[my takeaway] "Steve Jobs - The Lost Interview"

<video source: https://www.youtube.com/watch?v=TRZAJY23xio>

"I always ask why you do things... nobody knows why they... "

Q. How to run business?

A.

1. be a curious person
“In business, … if you are willing to ask a lot of questions and think about things and work really hard, you can learn businesses pretty fast not the hardest thing in the world.”

2. learn how to program
“I think everybody in this country should learn how to program a computer. Should learn a computer language because it teaches you how to think.”

3. help people have vested interest in your product
“... a lot of other people had a very strong vested interest in helping IBM make it better so if it’s just been up to IBM they would have been crashed and burned but IBM did have I think a genius in their approach which was to have a lot of other people have a vested interest in their success and that’s what saved them in the end.”

4. manage content people well
“People get confused that the process is the content that’s the ultimate downfall of IBM. IBM had the best processed people in the world. They just forgot about the content. And that’s what happened a little bit at Apple, too. We had a lot of people who were great at management process. They just didn’t have a clue as to the content. And in my career, I found that the best people you know are the ones that really understand the content and they are pain in the butt to manage but you put up with it because they are so great at the content and that’s what makes great products. It’s not process it’s content.”

5. don’t care about being wrong just get it right
“I don’t care about being right. I just care about success. So you will find a lot of people that will tell you that I had a very strong opinion and they presented evidence to the contrary and five minutes later and I completely changed my mind because I’m like that I don’t mind being wrong. I’ll admit that I’m wrong a lot. It doesn’t matter to me that much. What matters to me is that we do the right thing.”

[my takeaway: p13n] Build user profiles

<source: http://www.cmo.com/features/articles/2014/5/19/personalization_demy.html#gs.eprnltc>

Title: "Personalization, Demystified: How To Be 'Spot On,' Not 'Creepy'"

My takeaway: 

• "Now Build That Profile- you should be collecting and culling data on how, when, and in what circumstances she reacts."
• "Meaningful relevance emerges when content meets context."

Further reading: 

• https://twitter.com/kevlindsay
• Adobe Target

[my note] Amazon Fire Phone

Amazon

1. focus on one customer 
2. give attention to details 
3. do ways to earn to trust
• do hard things well
• repeat
4. Firefly recognizes 9 different categories
• email address
• phone number
• URL
• barcode
• TV episode
• movie
• book
• song
• QR code

[my note] AdWords Fundamentals assessment and Campus Seoul mentoring

Heekyung Kim, Google Regional Trainer

애드워즈 기초 인증시험 과정(AdWords Fundamentals assessment)

ROAS (return on ad spend)
ad ranking determinant: highest bid, quality number, ad extension

http://onoffmix.com/event/49531

What to prepare before talking to "mentors"

• know most important number, who you are (along with market), how specifically the mentors can help
• tell mentors target market, customer, problem, and solution in 1 minute
• compelling unique news item (product story, product launch, entering new market)
• understand context of your industry to optimize best UI/UX
• ASO (App store optimization)- know market, take advantage of keyword
• use library service depending on the stage of your product (e.g. try using two libraries)
• e.g. user flow, external market info, internal data visualization

[terms] ROI and ROAS

ROI = return on investment = net income / investment = net profit / investment = (total revenue - total cost) / total cost = (gain from investment - cost of investment) / cost of investment = (revenue - COGS) / COGS
<source: various>

ROAS = return on ad spend = (PPC revenue - PPC cost) / PPC cost
<source: https://www.poweredbysearch.com/blog/ppc-advertising-roi-calculator/>