[Personal UX/UI review] TV screens inside of subway

Issue: no indication on next stop on screen

Recommendation: always include next stop conveniently on screen so that passengers don't need to look around to find one 

[Personal UX/UI review] success factor for a chicken franchise

Positive: 

1. convenient food- chickens with no bones providing a sense of relief in eating chicken

2. simple menu choice- mainly two (i.e. sweet, spicy) providing easy selections for a quick bite

3. transparency in food making- visible food process satisfying hygienic needs 

Recommendation: provide a pricing of  6,000 KRW for a half and half menu (i.e. half sweet and half spicy) to fill in the niche needs to have both 

(c.f. In Korean culture, people love sharing food; part of the reason for sharing is to fulfill curiosity for other options or perhaps to have it all with psychological reasons. For example, this curiosity concerning food in its "ultimate" form can be portrayed in mixed food menu (aka 짬짜면) as commonly found in Korean Chinese restaurants.)

[Personal UX/UI review] signs in Seolleung Stn. perhaps

Issue: the ceiling sign has misled me not to go under the sign but look for an exit sign located on the far left on this photo

Recommendation: include exit numbers in the ceiling sign for passengers' intuitive understanding of direction 

[Personal UX/UI review] Samsung Electronics newspaper and light box ads

Issue: still hardware specs ads

(c.f. Samsung's video ad: http://www.samsung.com/africa_pt/?brightcove=2748971527001#latest-home)

Recommendation: advertise how the optical zoom and smartphone combination enhance people's lives 

Issue: information architecture of this light box display is not intuitive enough to understand which text explains which picture

Recommendation: visual categorization of information needs to be implemented 

For example, 

Apple story: http://www.youtube.com/watch?v=PGtP6ZQ6Lt8&feature=share

Nexus 7 ad: http://www.youtube.com/watch?v=Vx7HF0RaE10

[Personal UX/UI review] 2nd floor store design, logo positioning,pricing

Positive: clean window and bright lighting for 2nd floor restaurant

Lesson: to attract customers on the 2nd floor, deal with issues that customers care the most (e.g. hygiene, doubts about shaggy business) 

Issue: no logo

Recommendation: put logo in front of company name to increase brand recognition and awareness

Issue: same product with different pricing

Recommendation: standardize pricing (i.e. make the price the same)

[Personal UX/UI review] Google Drive's lack of system detection

Issue: though users already downloaded the application, this Google Drive, a cloud-base web application doesn't detect that (c.f. Google+ doesn't detect installed app on users' smartphone, either) 

Solution: if installed, simply remove the icon from users' Drive webpage

Lesson: website needs to be able to "customize" or "respond" to users' current system 

[Personal UX/UI review] McDelivery site and alarm app from McDonald's

Usually on weekends, I find myself visiting Korean McDelivery site to order burgers and stuff. The other day I happened to notice time-limitation sales technique widely used by TV home shopping channels has been implemented in McDonald's home-delivery website. 

Positive: display remaining time for selected order to psychologically influence users to convert from website visitors to purchasers

Positive: "kind" reminder message to nudge users for purchase

Positive: as a "punishment" failed to click order button, users need to start all over again. What a great incentive system! 

Positive: even a utility app which comes with free coffee promotion displays timer-limitation; this system truly works because the system incentivized me to visit the restaurant this morning!