[conference] Smart Contents Conference 2013

Title	Smart Contents Conference 2013
Place	COEX Conference Room 401
Time	November 28, 2013 10AM~6PM
Speaker	Stephen Lake, et al.
Organizer	Ministry of Science, ICT, and Future Planning; Korea Creative Contents Agency
Focus	smart contents, next technology
Website	http://smartcontent2013.org/

<Image courtesy of Smart Contents Conference Office>

I.       Disrupting Wearable Tech [Stephen Lake, Founder / Thalmic Labs]

1.       Message

1)      History: began business with mind to help disabled people

2)      Problem to solve: fluid interface between physical object and users

①  Reasons not choosing voice control

A       Voice recognition is not accurate yet

B       Speaking control words generate social awkwardness

3)      Goal: blurring barrier between human control and reality

II.      The New Virtual Reality for Gamers [Dillon Seo, Korean Business Manager / Oculus]

1.       Message

1)      Innovation relationship: Hardware brings content innovation (e.g. iPhone gyro sensor-> apps) and sometimes vice versa (e.g. Avartar-> 3D Industry)

2)      Game platform history: PC and console ATARI 2600-> Apple II 1980 (Ultima) -> NES (8BIT) 1985 (Super Mario Brothers) -> PC 2.5D- Doom 1993, PlayStation (32BIT)-> PC 3D!- Quake 1996, PC 3D GPU- Voodoo 1996-> Kinect-> VR

3)      Application

①  Games: EVE-V (on E3 Games)

②  Movie: Total Recall, The Lawnmower Man

③  Interior: model house

④  Museum: Jurassic Park

2.       Takeaway

1)      Oculus Rift can be used for Christian contents e.g. Bible, pilgrimage

III.     Creating Wearable Technology with Fashion and Music [Linda Lobato Franco, Co-Founder and CEO of Machina Wearable Technology LLC]

1.       Message

1)      How wearable technology can be used?

①  Fashionable, functional, adaptable

2)      Wearable fashion in practice- e.g. Innovalley makes technology implanted in sofa, clothing, etc.

2.       Takeaway

1)      The future is in mobility not necessarily mobile

IV.    Wearable Tech Q&A

1.       Message

1)      Opportunity

①  Developers self-distribute through global virtual stores

②  Start with ideas that you think you want to have

③  Prototype fast, stick to your main idea

2)      Profit model

①  Oculus: app store-like market, gear sales

2.       Takeaway

1)      Start with ideas that you think you want to have

V.      How Smart Car will Effect the Content (Software) [Jikhan Jung, CEO of PaKiTo, Inc]

1.       Message

1)      Status

①  Nissan Leaf- mobile phone displays status of your car; electric vehicle can power your house and lets you charge at your house

②  Tesla- has 7,000 batteries

2)      Why electric vehicle?: economic, safe, pollution-free

3)      Contents connection: remotely turn on air conditioning, locate your car, check car status

4)      In Korea?: Kia Ray EV, GM Spark, Renault SM3 ZE, BMW i3

2.       Takeaway

1)      Korea still needs work in building EV infra; not a great time to buy an EV yet.

VI.    Why Startup and Innovation Ecosystems are Fundamental to the Global Economy [Bjoern Lasse Herrmann, CEO of Compass]

1.       Message

1)      Successful startup examples: Codility, labminds, retention knewton, next big sound, goodapril, jobfig, argos

2)      Startup Ecosystem Ranking 2012: cities are ranked by index for startup output, funding, performance, talent, support, mindset, trendsetter, differentiation from SV

3)      Contact: Blog.startupcompass.co, bjoern@compass.co

VII.   The Future of 3D Bioprinted Meat [Sarah Sclarsic, Head of Business Development of Modern Meadow]

1.       Message

1)      New opportunity for bio fabrication, bioprinting

VIII.  Next-Gen Search [Greg Lindahl, CTO of Blekko]

1.       Message

1)      Vertical category search engine: Blekko for desktop and Izik for tablet

IX.    Big Data Q&A

1.       Message

1)      Monetize- use big data to analyze users’ behavior

2)      Bio fabrication- medical fabrication (e.g. new organs), leather fabrication

3)      Advice

①  start with what you want to see happening and with what you really care about

②  work with great people (get along well, backup, technical skills complementing yours)

X.      Monetizing Content with Bitcoin [Tony Lyu, CEO of Korbit]

1.       Message

1)      What is Bitcoin?

①  Paying network

A       VISA- bank account

B       Paypal- email account

C       Cyworld- DoTori,

D       World Warcraft- game coin

②  Currency: Bitcoin

③  Financial platform

2)      Why?

①  Paying network-

A       commission- almost no commission

B       Speed- fast exchange

②  Currency- limitation of 210 million

③  Financial platform- open

3)      Application

①  M-of-N transactions: for escrow, two parties need to agreed (e.g. among buyer, seller, and mediator, two parties need to agree, then payment can be sent)

②  Oracles- payers can set conditions for sending money e.g. make payment when Seoul weather goes lower than 3 degree Celsius

③  Colored coins- game item, stocks can be traded

④  Timestamping- contents can be timestamped and protected

4)      Contents market change

①  Phone owner- 6.9 billion globally

②  Bank account owner- 1/3 of phone owners

③  Microtransations

A       Blog tip- now users can send tips to any bloggers by using Bitcoin API

B       Freedom of speech- e.g. sending money to Edward Snowden will not be blocked

XI.    The Future of Online Education [Minjeong Kim, User Experience Designer / Coursera]

1.       Message

1)      Machine learning- Coursera knows which area people are having a hard time in learning

2)      Can add coursera certificate on LinkedIn

3)      538 partners (e.g. university, organizations)

4)      70% users are international

2.       Takeaways

1)      Learn at Coursera every week!

XII.   Protection Strategy from Cyber Attack on Mobile Content [Min Pyo Hong, CEO of SEWORKS]

1.       Message

1)      Cracking

①  Smithing- SMS + phishing (e.g. birthday, free coupon message)

②  Hacking tool- Dex2jar, apktool, weak_classdump

③  Game cheat- memory hacking

2)      Service- Binary obscurity, library protection, memory protection

①  Apk-> dex-> smiley

2.       Takeaways

1)      Protect your app by making it harder for crackers

XIII.  Bitcoin / Education / Security Q&A

1.       Message

1)      Security: needs security between devices (e.g. between cards, drones)

XIV. Futuristic Tech in Korea & Going Global

1.       Message

1)      Korea has fast adaption culture; the country can be considered as a good testing bed

2)      Advice for product design

①  Design needs to be improved when catering for global users e.g. color, font

②  Talk to global audience taste

③  Have hypothesis before getting a feedback from users to measure your design success or not

④  Feedback- get feedback at Dribble or Behance

3)      Advice for content creator

①  Get feedback and execute instead of keeping your ideas in secret

②  Fail quickly is more important than keeping secrecy

③  Get the best and fresh sources e.g. hacker news

4)      Advice for project managers or CEO

①  Don’t have too many business development people. Work on minimum number of deals

②  Have a measuring tool for progress to keep you away from unfocused development

③  Share dashboard everywhere

④  Have metrics to check how well you’re doing

A       Business metrics- e.g. CTR can be used for measure of quality

⑤  Share happy level from 0 to 10 among your team members <- this will indirectly show whether you’re on track or not

⑥  Aim high- set the quality very high, best ever possible

5)      Advice for everyone

①  Growth mindset instead of winning- students get more when focused on learning vs. succeeding

②  Need to be open to learn and tough lesson

③  Think to build, build to think; put something in the market and learn from your failure

2.       Takeaway

1)      Think to build, build to think; put something in the market and learn from your failure