[conference] Tech Planet 2012

주제	Tech Planet 2012
장소	Coex International Harmony Ballroom
일시	2012년 11월 14일 (목) 9:30AM~6:30PM
강사	John Lagerling 외
주관	SK planet
초점	UX/UI, Big Data, Platform

I.       Intro / 서진우 / President & CEO, SK planet

1.       1천만 가입자까지 기간– 1989년 13개월 (AOL), 오늘날 4개월 (IOS, Android)

2.       SK Planet의 Focus - Open Platform, UX, Big Data

3.       Big Data

1)      드라마- KCTV Person of Interest (Jonathan Nolan)

2)      Challenge- 개발자, 사용자 편의성 제공

3)      관심 부분- 지능형 개인화 (자연어 처리, 패턴분석, 추론기술), Social 개인화 (Social Indexing/Graph, 분석 engine)

4.       UX

1)      기술발전 : Recognition Tech (voice, motion), browsing tech (AR, NFC, HTML5)

2)      User Centric Design : [감각, 감성] Design, multimodal UX

3)      Zero UX : zero input, distance, latency

II.      Android : An ecosystem of openness and innovation / John Lagerling / Director, Google

1.       Stats

1)      More Android devices are sold than PCs.

2)      Countries : 169

3)      2012 Smartphone Penetration : 60%

2.       Current Google Business

1)      Device : Nexus 4, 10

2)      Development : seamless integration and UI for smartphone, tablet, TV

3)      Android Apps : 675K

III.     Facebook News Feed: Social Data at Scale / Serkan Piantino / Head of Engineering, Facebook NYC

1.       Facebook Users : 1 billion

2.       Social Graph : friends, brands, political figures, etc. connected together

3.       News Feed : center column of Facebook

4.       2 ways to use feeds : public postings (megafeed), private postings (multifeed)

IV.     From UX to SX(Service Experience) / Jamin Hegeman / Director, Adaptive Path

1.       UX vs SX : Transactional vs. relationship

2.       Storyboard before diving into UX design

3.       Service Blueprint : operations are listed

4.       Research : ask why people commute or use bus system before going into tasks at hand

5.       Outside in approach : Experience-> system

6.       Read “Outside in” by Kerry Bodine

V.      Natural UI : 새로운 UI의 가능성과 한계 / 이태일 / 교수, 고려대 산업디자인학과

1.       기술적 정확성 vs. 낯설음

2.       2006 Nintendo Wii

3.       NI : gesture UI, LEAP Motion

4.       Understanding Media 1960대 : 미디어가 메시지다.

VI.     Designing Interactions & Experiences for Private SNS / 하경제 / CDO, Sunnyloft

1.       BI : Capability to analyze financial statement, ERP, CRM

2.       Why Big Data is important for businesses?

1)      Need for being able to knowing data, analysis, and proprose

3.       Hadoop- Hundreds of small machines with analyzing capability

1)      Creating democracy of analyzing data

2)      Open source- anyone can use

VII.   Data analysis on clouds / 이준섭 / 팀장, SK planet

1.       추천방법

1)      CBF- content based filtering

①  예 : 장르, 스토리 전개, 주인공, 감독

②  단점: 누가 database 구성해야 함

2)      CF- collaborative filtering

①  사용 : 집단 지성 이용

②  방법 : 나와 비슷한 사람 찾고 (또는 그룹핑), 그 사람이 좋아한 것 추천