Saturday, October 5, 2013

[Personal UX/UI review] Android KitKat promotion

Received below KitKat from a YouTube event and now I finally participated in the new Android's promotional campaign. 
Issue: wrong URL, QR code not working, wrong location for both URL and QR code

Solution: use kitkat.co.kr instead; place URL and QR code below "STEP 2"


Issue: too much scroll to get to the bottom of the page

Issue: hard to find country section

Issue: color not too much recognizable

Issue: entry style looks dramatically different from others

Solution: make it look similar to others
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[overall] Lesson: make it easy for customers to participate promotional campaigns

[overall] Evaluation: 2/10 (this promotion could have been easier to participate)