[Personal UX/UI review] Android KitKat promotion

Received below KitKat from a YouTube event and now I finally participated in the new Android's promotional campaign. 

Issue: wrong URL, QR code not working, wrong location for both URL and QR code

Solution: use kitkat.co.kr instead; place URL and QR code below "STEP 2"

Issue: too much scroll to get to the bottom of the page

Issue: hard to find country section

Issue: color not too much recognizable

Issue: entry style looks dramatically different from others

Solution: make it look similar to others

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[overall] Lesson: make it easy for customers to participate promotional campaigns

[overall] Evaluation: 2/10 (this promotion could have been easier to participate) 

[Personal UX/UI review] Google Analytics delete menu

Just realized that I didn't put my blog on Google Analytics to track down users' behavior to improve the blog and found my old websites. Tried to delete them but couldn't find delete button so youtube'd how-to videos and finally deleted them. 

Issue: über hard to find delete an account and view

Solution: make the delete menu as an icon and place the icon next to Account ID or somewhere visible

Lesson: if a function of one's business is too difficult to find or use, people will start youtube or blog about it and that may not be pleasing to the brand 

[Personal UX/UI review] road sign nearby Yongsan US Military base

Today was my first day co-facilitating a small group in Yongsan Military base. I couldn't pass below designs without recognizing them. 

Issue: both a kid with a guardian and cyclist are allowed in the same road 

Solution: choose one group or the other

Lesson: there are some group just can't go along with each other 

Issue: only cyclists are allowed in a narrow sidewalk

Solution: erase the bicycle sign

Lesson: if given only one option, choose for larger coverage

[Personal UX/UI review] Yonsei Uni. Severance Hospital Funeral Services

I happened to be recruited as a pallbearer last weekend and here are some observations I made on the way.

Issue: Emergency Room sign doesn't look like urgent

Solution: color it in red

Lesson: when design, going along with people's mental model can bring intuitive understanding

Positive: though the color can be distinctive, You Are Here sign was fairly easy to catch (c.f. many maps I've seen in the past failed in this regard)

Issue: eyes move much in finding information

Solution: place the legend right below of the map

Lesson: like Fitts's Law popularly applied in web design to reduce mouse pointer movement from one sequential action to the next, the Law also needs to be applied in print or sign board to reduce eye movement. 

#1

Issue: though the information is sorted by funeral home number, floor info is displayed first; viewers in a rush may spend a couple more seconds to find their place

Solution: make first column as sort-by (e.g. Funeral Home special 1, 3, 5, etc.)

Lesson: in designing a table, try to sort its content by first column or so

#2 

Issue: too many repetitive basement texts

Solution: use B1 (basement 1) and B2 only once and sort the table by floor

Lesson: in designing information architecture, consider applying MECE (mutually exclusive and collectively exhaustive) principle

#3

Issue: fourth column title is missing

Solution: simply add one ;)

[Personal UX/UI review] YouTube date location issue

I like YouTube and use it for finding video resources because videos are almost always easier and clearer to understand than text-only info.  However, many times I find myself frustrated with situations like below.

Issue: must select About tab whenever I want to see uploaded date. 

Solution: make the date information always available (e.g. put it next to the subscriber number)

Lesson: sometimes some information needs to be always there (e.g. time, battery, network info on iOS) 

[Personal UX/UI review] iOS App Store search box size

Issue: App Store's search box is too small to see what you are typing in both vertical and horizontal mode (c.f. Google Chrome browser search box size)

Solution: though taking some space, reserve a real estate for a search box so that users can see what they are typing

[event] YouTube Pulse- Moving People to Choose Your Brand via YouTube

Title	Moving People to Choose Your Brand via YouTube
Place	Blue Square nearby Hangangjin Station
Time	September 25, 2013 3PM~6PM
Speaker	Simon Kahn, 서황욱, 김범휴, 이선정, 조유미, 김형준, 박준철, 김혜진, 정진향
Organizer	Google Korea
Focus	New media, YouTube stat., success case, YouTube strategy

I.       YouTube Vision: New Opportunities Placed upon Us [Simon Kahn, Google APAC CMO]

1.       Message

1)      Age change: broadcast age-> participation age

2)      Media industry change: one sided-> multi-sided

3)      Generation C= curation, creation, connection, and communication

4)      Stat: 65% share videos, 58% find interesting contents on YouTube easier than TV

5)      Success case:

①  Dove’s beauty campaign- brand as creator?

②  GoPro camera- brand as curator

③  Chevy OK Go- brand as collaborator

2.       Takeaway

1)      New media era sharing videos has arrived

II.      10 Fun Facts about YouTube [김범휴 차장, Google Korea 전략광고주 사업본부; 이승엽 부장, TNS Korea]

1.       Message

1)      [YouTube Korean User Report] 6/5~7/9/2013, 16~60 year-olds 2,000 users in Korea

①  Top of mind (TOM): 6 out of 10 chose YouTube

②  Reason for TOM: content coverage, availability of when, where, and any device access

③  Content category consumed: information search > music > leisure

A       C.f. Music video 53% > professional video 14% > how-to video 13%

④  Activities after watching YouTube videos: search for related video 60%, other video search 59%, website visits 58%, SNS sharing 44%

2.       Takeaway

1)      Content characteristic to increase brand engagement: humor

3.       Reflection

1)      Professional and how-to video contents will be more popular in the near future

III.     Dialogue with YouTube Content Creator [이선정 이사, Google YouTube Partnership; 대도서관]

1.       Message

1)      Trend: personal entertainment (reason: mania related, curiosity, hobby group)

2.       Takeaway

1)      Build contents consistently so that users can come back for more

2)      Differentiate your content with your own competitive edge aka personality

3)      If you’re a broadcaster, create 짤방 version so that users can easily share without editing your original content

IV.    What is the Future of Content: We God Married Global Edition [조유미 대표, Leo Burnett Korea]

1.       Message

1)      People respond to emotional and storytelling contents

2)      Make content bring vicarious satisfaction to viewers

3)      Create

①  Also teaser contents and link them to original full contents

②  Making film

4)      Connect almost all content to e-commerce

V.      Beyond TV: Cross and Link Media [김형준 수석 프로듀서, KBS]

1.       Message

1)      Case: A Song for You program

①  Increase retention rate

②  Use PPL-allowed platform to advertise partners’ products

VI.    YouTube Success Case with Loen [박준철 수석 프로듀서, Loen Entertainment]

1.       Message

1)      Content

①  Official content

②  Original content

③  Mobile friendly

④  Engagement

2)      Exposure

①  Relationship- it’s okay to include mistakes

②  Thumbnail- show more contents

③  Channel art- daily update the art

④  Translation- English and Japanese will bring more engagement of international viewers

⑤  Monitoring- analyze in-flow and user pattern

3)      In-flow

①  Annotation- take advantage of in-video (e.g. next video annotation), special effect

②  Linked

VII.   Realizing “눝” YouTube [김혜진 부장, SKT Marketing Communication]

1.       Message

1)      Use multising (definition: an advertising method which advertises on online and social network first, then expands to traditional media such as TV and newspaper)

2)      Technology change changed content consumption type from audio in 3G to video in LTE

3)      Annotation: somewhat like long tail, only about 1% viewers click but it’s worth it.

VIII.  Creative for the Digital Age [정진향 팀장, Yuhan Kimberly]

1.       Message

1)      Find common denominator between your audience and company

IX.    Question:

1.       How do you make your client to come to your event to talk about partnership?

X.      Other insight from David Chung (http://www.youtube.com/watch?v=cD7pKlitEPc)

1.       “People don’t lie when they search”- search queries reveals my true interest

2.       Google is trying to show you relevant and current data.