Title
|
Smart
Contents Conference 2013
|
Place
|
COEX Conference Room
401
|
Time
|
November 28, 2013 10AM~6PM
|
Speaker
|
Stephen Lake, et al.
|
Organizer
|
Ministry of Science, ICT, and Future Planning; Korea Creative
Contents Agency
|
Focus
|
smart contents, next technology
|
Website
|
|
<Image courtesy of Smart Contents Conference Office>
I.
Disrupting
Wearable Tech [Stephen Lake, Founder / Thalmic Labs]
1.
Message
1)
History: began business with mind to help
disabled people
2)
Problem to solve: fluid interface between
physical object and users
① Reasons
not choosing voice control
A
Voice recognition is not accurate yet
B
Speaking control words generate social
awkwardness
3)
Goal: blurring barrier between human
control and reality
II.
The
New Virtual Reality for Gamers [Dillon Seo, Korean Business Manager / Oculus]
1.
Message
1)
Innovation relationship: Hardware brings
content innovation (e.g. iPhone gyro sensor-> apps) and sometimes vice versa
(e.g. Avartar-> 3D Industry)
2)
Game platform history: PC and console ATARI
2600-> Apple II 1980 (Ultima) -> NES (8BIT) 1985 (Super Mario Brothers)
-> PC 2.5D- Doom 1993, PlayStation (32BIT)-> PC 3D!- Quake 1996, PC 3D
GPU- Voodoo 1996-> Kinect-> VR
3)
Application
① Games:
EVE-V (on E3 Games)
② Movie:
Total Recall, The Lawnmower Man
③ Interior:
model house
④ Museum:
Jurassic Park
2.
Takeaway
1)
Oculus Rift can be used for Christian
contents e.g. Bible, pilgrimage
III.
Creating
Wearable Technology with Fashion and Music [Linda Lobato Franco, Co-Founder and
CEO of Machina Wearable Technology LLC]
1.
Message
1)
How wearable technology can be used?
① Fashionable,
functional, adaptable
2)
Wearable fashion in practice- e.g. Innovalley
makes technology implanted in sofa, clothing, etc.
2.
Takeaway
1)
The future is in mobility not necessarily mobile
IV.
Wearable
Tech Q&A
1.
Message
1)
Opportunity
① Developers
self-distribute through global virtual stores
② Start
with ideas that you think you want to have
③ Prototype
fast, stick to your main idea
2)
Profit model
① Oculus:
app store-like market, gear sales
2.
Takeaway
1)
Start with ideas that you think you want to
have
V.
How
Smart Car will Effect the Content (Software) [Jikhan Jung, CEO of PaKiTo, Inc]
1.
Message
1)
Status
① Nissan
Leaf- mobile phone displays status of your car; electric vehicle can power your
house and lets you charge at your house
② Tesla-
has 7,000 batteries
2)
Why electric vehicle?: economic, safe, pollution-free
3)
Contents connection: remotely turn on air
conditioning, locate your car, check car status
4)
In Korea?: Kia Ray EV, GM Spark, Renault
SM3 ZE, BMW i3
2.
Takeaway
1)
Korea still needs work in building EV
infra; not a great time to buy an EV yet.
VI.
Why
Startup and Innovation Ecosystems are Fundamental to the Global Economy [Bjoern
Lasse Herrmann, CEO of Compass]
1.
Message
1)
Successful startup examples: Codility,
labminds, retention knewton, next big sound, goodapril, jobfig, argos
2)
Startup Ecosystem Ranking 2012: cities are
ranked by index for startup output, funding, performance, talent, support,
mindset, trendsetter, differentiation from SV
VII.
The
Future of 3D Bioprinted Meat [Sarah Sclarsic, Head of Business Development of
Modern Meadow]
1.
Message
1)
New opportunity for bio fabrication,
bioprinting
VIII.
Next-Gen
Search [Greg Lindahl, CTO of Blekko]
1.
Message
1)
Vertical category search engine: Blekko for
desktop and Izik for tablet
IX.
Big
Data Q&A
1.
Message
1)
Monetize- use big data to analyze users’
behavior
2)
Bio fabrication- medical fabrication (e.g.
new organs), leather fabrication
3)
Advice
① start
with what you want to see happening and with what you really care about
② work
with great people (get along well, backup, technical skills complementing
yours)
X.
Monetizing
Content with Bitcoin [Tony Lyu, CEO of Korbit]
1.
Message
1)
What is Bitcoin?
① Paying
network
A
VISA- bank account
B
Paypal- email account
C
Cyworld- DoTori,
D
World Warcraft- game coin
② Currency:
Bitcoin
③ Financial
platform
2)
Why?
① Paying
network-
A
commission- almost no commission
B
Speed- fast exchange
② Currency-
limitation of 210 million
③ Financial
platform- open
3)
Application
① M-of-N
transactions: for escrow, two parties need to agreed (e.g. among buyer, seller,
and mediator, two parties need to agree, then payment can be sent)
② Oracles-
payers can set conditions for sending money e.g. make payment when Seoul
weather goes lower than 3 degree Celsius
③ Colored
coins- game item, stocks can be traded
④ Timestamping-
contents can be timestamped and protected
4)
Contents market change
① Phone
owner- 6.9 billion globally
② Bank
account owner- 1/3 of phone owners
③ Microtransations
A
Blog tip- now users can send tips to any
bloggers by using Bitcoin API
B
Freedom of speech- e.g. sending money to
Edward Snowden will not be blocked
XI.
The
Future of Online Education [Minjeong Kim, User Experience Designer / Coursera]
1.
Message
1)
Machine learning- Coursera knows which area
people are having a hard time in learning
2)
Can add coursera certificate on LinkedIn
3)
538 partners (e.g. university,
organizations)
4)
70% users are international
2.
Takeaways
1)
Learn at Coursera every week!
XII.
Protection
Strategy from Cyber Attack on Mobile Content [Min Pyo Hong, CEO of SEWORKS]
1.
Message
1)
Cracking
① Smithing-
SMS + phishing (e.g. birthday, free coupon message)
② Hacking
tool- Dex2jar, apktool, weak_classdump
③ Game
cheat- memory hacking
2)
Service- Binary obscurity, library
protection, memory protection
① Apk->
dex-> smiley
2.
Takeaways
1)
Protect your app by making it harder for
crackers
XIII.
Bitcoin
/ Education / Security Q&A
1.
Message
1)
Security: needs security between devices
(e.g. between cards, drones)
XIV.
Futuristic
Tech in Korea & Going Global
1.
Message
1)
Korea has fast adaption culture; the
country can be considered as a good testing bed
2)
Advice for product design
① Design
needs to be improved when catering for global users e.g. color, font
② Talk
to global audience taste
③ Have
hypothesis before getting a feedback from users to measure your design success
or not
④ Feedback-
get feedback at Dribble or Behance
3)
Advice for content creator
① Get
feedback and execute instead of keeping your ideas in secret
② Fail
quickly is more important than keeping secrecy
③ Get
the best and fresh sources e.g. hacker news
4)
Advice for project managers or CEO
① Don’t
have too many business development people. Work on minimum number of deals
② Have a
measuring tool for progress to keep you away from unfocused development
③ Share
dashboard everywhere
④ Have
metrics to check how well you’re doing
A
Business metrics- e.g. CTR can be used for
measure of quality
⑤ Share
happy level from 0 to 10 among your team members <- this will indirectly
show whether you’re on track or not
⑥ Aim
high- set the quality very high, best ever possible
5)
Advice for everyone
① Growth
mindset instead of winning- students get more when focused on learning vs.
succeeding
② Need
to be open to learn and tough lesson
③ Think
to build, build to think; put something in the market and learn from your
failure
2.
Takeaway
1)
Think to build, build to think; put
something in the market and learn from your failure
