[conference] 실리콘밸리의 한국인: 글로벌 IT무대에서 활약하는 우리들의 이야기 (translation: Koreans in Silicon Valley: Our Action Story on Global IT Stage)

Subject	실리콘밸리의 한국인: 글로벌 IT무대에서 활약하는 우리들의 이야기 (translation: Koreans in Silicon Valley: Our Action Story on Global IT Stage)
Place	Naver Green Factory Connect Hall
Time	April 14, 2015 (Tue) 9:00~18:30
Speaker	list (link)
Host?	Naver, Startup Alliance, K Internet
Focus	start-up, career, innovation

1. 실리콘밸리101 - 당신이 알고 싶었던 실리콘밸리의 모든 것 [음재훈 Jay Eum, Co-Founder & Managing Director@TransLink Capital]
1. lesson
1. how to determine good company: use common sense
2. VC’s life: fundraising ⅓, investment ⅓,
3. advice on hardware startup
1. front-end: design, app
2. back-end: data, cloud
2. personal takeaway: use common sense to choose a startup to work for

2. Y Combinator에서 배운 스타트업 엑셀러레이션 [하형석 Hyungseok Dino Ha, CEO@Memebox Corp.]
1. lesson: growth focus, growth only
1. one question weekly asked: how much % growth for the past week
2. personal takeaway: you can’t succeed if you keep sitting around

3. 영어를 잘 못하는 창업자가 실리콘밸리에서 일하는 법  [이수인 Sooinn Lee, Co-Founder@Locomotive Labs]
1. lesson and personal takeaway: CEOs need to learn how to be CEO e.g. CEO Bootcamp

4. 하버드와 MIT의 수재들 디자인으로 리드하기  [이혜진 Hyejin Lee, CEO@THE MEME design]
1. lesson:
1. Good to Great: good is the enemy of great, who is more important than what
2. Meet your new you and converse with him/her
2. personal takeaway: in choosing where to work, among other lists to consider, choose who instead of what

5. 촌놈, 미국에서 글로벌 기업의 사업부를 이끌다 [오태호 Taeho Oh, Global business executive specialized in mobile and multimedia@Dolby Laboratories]
1. lesson:
1. business culture
1. passion, not emotion
2. productivity via email, conference call
3. work more than it looks
2. the way of thinking
1. always ask why
2. work together; debate
3. say it’s mine
3. to be a leader
1. communication by ongoing practice
2. build a great team
3. be confident
2. personal takeaway: always ask why and be confident

6. 실리콘밸리와 한국 스타트업의 문화 차이  [Mike Kim, Global Partnerships@Woowa Brothers]
1. lesson: best time to be in Korea for startups
2. personal takeaway:
1. list up what I learned from Google
2. list up what kinds of problems I have solved
3. list up experiences per domain experience, communication capability, teamwork

7. 나도 할 수 있다는 혁신 - 맨주먹으로 시작하기 [권기태 Kitae Kwon,Technical Manager@TSMC]
1. lesson:
1. bootstrapping: customer funded company by income, savings, credit cards, second mortgage, etc.
2. how boostrapping? e.g. through hacking
3. excel in execution: the only key for success
4. radical experiments: ready -> fire -> aim (reason: cost of fail < opportunity)
2. personal takeaway:
1. experiment, experiment and experiment fast!!!
2. build your product from starting with smaller projects

[my note] "The Best Recruiter at Google" by Laszlo Bock (SVP, People Operations at Google) at Talent Connect San Francisco 2014

<video source: link> 

Below is what I learned from this talk; almost all of them are not my words but Laszlo's. Bolded texts are personal key lessons from this talk.

1. set a high bar for quality … and never compromise 

2. assess candidates objectively… science FTW

• no names before resume screening
• 4 criteria of a Google interview
• general cognitive ability: how well someone can solve problems, how curious they are, and how fast they can pick new things up
• leadership: no titles and management necessary; emergent leadership!
• when they see a problem when they are a member of a team, and they see the problem and step in, help solve the problem but just as importantly as soon as the problem is resolved, they step back out; they are willing to relinquish power
• Googleyness: are they comfortable with ambiguity, do they have intellectual humility (i.e. able to say, "I was wrong" when presented with new data and change their positions), bring something new and different to our mix/organization 
• role-related knowledge: do they actually have skills and knowledge to do the job we’re hiring them for
• provide clear criteria to look for
• define what best, mediocre and bad examples
• structured interviews: consistent set of questions
• situational questions: hypothetical questions ("what would you do, why did you do that, what else would you do, why would you take other actions")
• behavioral questions: describe prior achievements
• "give me an example of an incredibly difficult problem you solved, tell me more"
• what candidates consider challenging or exemplifying that attributes and how to directly relate back to the job 

3. give candidates a reason to join

[conference] ‘더 나은 웹’ 웹마스터 컨퍼런스 2014 (translation: "The Better Web" Webmaster Conference 2014)

Title	Webmaster Conference 2014
Place	Time Square, Amoris Hall, Seoul Korea
Time	May 22, 2014 9AM~5PM
Speaker	이준영, 김진형, etc.
Organizer	Google, KIPFA
Focus	Open web, responsive design, search-friendly website design

<photo courtesy of Dong-Hwi Lee> 

I.       검색의 진화 (translation: Evolution of Search) [Junyoung Lee, Engineering Manager of Google Search Team]

1.       Lesson

1)      Google Fact: 50,000+ employee, 140+ language support

2)      Websites need to represent all of companies’ corporate activities

3)      Through Knowledge Graph, Google understands users’ intention and context of query

2.       Takeaway

1)      SB needs to develop intelligent search algorithms to identify users’ intention and context and provide relevant biblical results

2)      Display activities on websites

II.      소프트웨어 중심 사회에서의 공공의 역할 (translation: Public sector’s role in software-oriented society) [Jinhyung Kim, head of Software Policy and Research Institute]

1.       Lesson

1)      In software development, understand government policy

2)      In decision making, use data instead of relying on intuition

2.       Takeaway

1)      Consider using disruptive technology (e.g. mobile internet, automation of knowledge work, cloud)

III.     위키피디어와 함께하기 (translation: Ways to use Wikipedia) [ManJai Lee, Professor of Advanced Institutes of Convergence Technology]

1.       Takeaway

1)      Think of ways to use data of Wikipedia commercially due to its BY-SA license

IV.    아름다운 한글, 웹폰트로 널리 이롭게 쓰기 (translation: Beautiful Korean, ways to use Web fonts extensively and effectively) [Jihye Lee, Designer of Google Brand Studio– Interactive]

1.       Lesson

1)      Reasons for recommending web fonts instead of image fonts

①  Texts un-clickable, un-draggable, and untranslatable are hard to read on mobile devices including wearables in the near future

②  Users tend to zoom-in when browsing in mobile and tablet devices

2)      Google Chrome browser will soon to implement WOFF File Format 2.0 which reduces font capacity

3)      Web font source: http://api.mobilis.co.kr/webfonts/

4)      Try Google Web font early access: http://www.google.com/fonts/earlyaccess

2.       Takeaway

1)      As technology progresses (meaning internet speed gets faster in all countries in the world), use Web fonts on websites

V.      공공 웹사이트 혁신하기 (translation: Innovating public websites) [Kyung Geun Ma, Information Planning Dept. of Seoul Metropolitan Government]

1.       Lesson

1)      Goals of Seoul Metropolitan City website

goal category		related technology
1. One source multi-use	1.1. Support multiple devices	Web standardization, HTML5
	1.2. Utilize common contents	Resource concept, single URI
2. Open and share	2.1. Contents share/distribution	RESTful, ATOM/RSS
	2.2. Free copyright	CCL (creative commons license), meta data
3. Governance	3.1. Contents classification/evaluation	Resource concept, meta data
	3.2. Political usage of contents	Connection to web log, promotion method
4. Usability	4.1. Search function	Meta data, SEO
	4.2. Web compatibility	Web standardization
5. Efficiency	5.1. Maintenance capability	Framework, theme
	5.2. Utilization of external resource	Mash-up, open API

2)      Efforts made to create a good website

①  Utilization of open source CMS (e.g. WordPress)

②  Utilization of platform service (e.g. Twitter, YouTube)

③  Copyright reservation of content

④  Establishment of web compatibility

⑤  Configuration of search-friendly environment

3)      UK Government’s 10 Digital Service Design Principles

①  1Start with needs

②  2Do less

③  3Design with data

④  4Do the hard work to make it simple

⑤  5Iterate. Then iterate again.

⑥  6Build for inclusion

⑦  7Understand context

⑧  8Build digital services, not websites

⑨  9Be consistent, not uniform

⑩  10Make things open: it makes things better

2.       Takeaway

1)      Goal of Seoul Metropolitan City website

2)      UK Government’s 10 Digital Service Design Principles

VI.    모두를 위한 디자인 (translation: Design for the public) [Hai Kyung Min, Asia Pacific Team Manager of Google Brand Studio – Interactive]

1.       Lesson

1)      Components of the better Web: easy and fast, secured, anyone, anywhere, virtuous cycle

2)      Design for everyone

①  Understand cultural differences in using images and photos (e.g. thumbs-up may insult people in the Middle East)

②  Grid spaces for languages are different (e.g. western vs. CJK languages)

③  Be careful with line breaks

3)      Design for multi-screen: Recommended to use only one URL

4)      Mobile first: genuinely and seriously think what, why and how to start planning mobile first

①  Available gestures at mobile and tablet: touch, swipe, tilt, shake

②  Sensors at mobile devices: accelerometer, location-based API, voice recognition

5)      Design information first then move to visual: select contents and think how to organize and display them

6)      Re-think design process: use mood board instead of mock-up, review with design guide and prototype; design in browser and review

7)      Understand users: in the U.S. 75% of mobile users use mobile devices not necessarily on the go, but in their bathroom and bed

2.       Takeaway

1)      Think mobile first and plan accordingly

2)      Design information first then move to visual

VII.   Others for SB

1.       Gutenberg’s printing: 1454

2.       Martin Luther’s 95 Theses: 1517