[lesson] what I learned from watching "7 Things I Learned At Google And Every Startup Should Copy"

<source: https://www.youtube.com/watch?v=k48EeDFasS0> 
1. ask "why not"? ... not "why!"
- e.g. why not break the rules? why not all of Europe instead of 10

2. No opinions, just data! 
- e.g. A/B testing

3. There's no such thing as over-communication
- e.g. make most information open -> people will trust you

4. Ask for forgiveness, not for permission
- e.g. Uber; ask why not?

5. Hire for the company, not for the job
- e.g. build culture that lasts; technology changes; hire people for solving problems

6. Give a license to dream
- e.g. 20% 

7. Think money last and users first
- e.g. if users are satisfied, they will come back; build cash register early; think how you will be making money from day one