[conference] Google Developers Conference- YouTube Platform Overview

주제	Google Developers Conference - YouTube Platform Overview
장소	Posteel Tower 3rd floor
일시	2013년 04월 09일 (화) 5:30PM~6:00PM
강사	Ikai Lan (NY Office) and others
주관	Google Korea
초점	일반 관계사에게 Google Play 및 YouTube Platform에 대한 소개

I.       Why YouTube?

1.       Q3 2008-> Q3 2011 : mobile video watching 220% increase

1)      view counts- 1 billion+ /month

2)      watching hours- 4 billion+ /month

3)      uploads hours- 72+ /min

2.       3 ways to share - uploads, live, produced content

1)      e.g. uploads & produced content- Talking Tom

2)      e.g. uploads & live- Black Ops

3)      e.g. live- Red Bull's space jump

II.      Why YouTube APIs?

1.       Create contents- great to engage people

1)      e.g. create- WeVideo, Talking Tom

2.       Consume contents

1)      e.g. consume- Flipboard (plays YouTube inside the app), Band of the Day

3.       Analyze contents

1)      e.g. analyze- viewer information (location, length, demographics)

4.       Monetize contents

III.     YouTube APIs?

1.       Player API

2.       Data API

3.       Analytics API

4.       Livestream API

IV.    Reference

1.       developers.google.com/youtube

2.       youtube.com/dev

3.       google.com/+youtubedev