Thursday, November 15, 2012

[conference] Tech Planet 2012


주제
Tech Planet 2012
장소
Coex International Harmony Ballroom
일시
2012 11 14 () 9:30AM~6:30PM
강사
John Lagerling
주관
SK planet
초점
UX/UI, Big Data, Platform

I.       Intro / 서진우 / President & CEO, SK planet
1.       1천만 가입자까지 기간– 1989 13개월 (AOL), 오늘날 4개월 (IOS, Android)
2.       SK Planet Focus - Open Platform, UX, Big Data
3.       Big Data
1)      드라마- KCTV Person of Interest (Jonathan Nolan)
2)      Challenge- 개발자, 사용자 편의성 제공
3)      관심 부분- 지능형 개인화 (자연어 처리, 패턴분석, 추론기술), Social 개인화 (Social Indexing/Graph, 분석 engine)
4.       UX
1)      기술발전 : Recognition Tech (voice, motion), browsing tech (AR, NFC, HTML5)
2)      User Centric Design : [감각, 감성] Design, multimodal UX
3)      Zero UX : zero input, distance, latency

II.      Android : An ecosystem of openness and innovation / John Lagerling / Director, Google
1.       Stats
1)      More Android devices are sold than PCs.
2)      Countries : 169
3)      2012 Smartphone Penetration : 60%
2.       Current Google Business
1)      Device : Nexus 4, 10
2)      Development : seamless integration and UI for smartphone, tablet, TV
3)      Android Apps : 675K

III.     Facebook News Feed: Social Data at Scale / Serkan Piantino / Head of Engineering, Facebook NYC
1.       Facebook Users : 1 billion
2.       Social Graph : friends, brands, political figures, etc. connected together
3.       News Feed : center column of Facebook
4.       2 ways to use feeds : public postings (megafeed), private postings (multifeed)

IV.     From UX to SX(Service Experience) / Jamin Hegeman / Director, Adaptive Path
1.       UX vs SX : Transactional vs. relationship
2.       Storyboard before diving into UX design
3.       Service Blueprint : operations are listed
4.       Research : ask why people commute or use bus system before going into tasks at hand
5.       Outside in approach : Experience-> system
6.       Read “Outside in” by Kerry Bodine

V.      Natural UI : 새로운 UI의 가능성과 한계 / 이태일 / 교수, 고려대 산업디자인학과
1.       기술적 정확성 vs. 낯설음
2.       2006 Nintendo Wii
3.       NI : gesture UI, LEAP Motion
4.       Understanding Media 1960 : 미디어가 메시지다.

VI.     Designing Interactions & Experiences for Private SNS / 하경제 / CDO, Sunnyloft
1.       BI : Capability to analyze financial statement, ERP, CRM
2.       Why Big Data is important for businesses?
1)      Need for being able to knowing data, analysis, and proprose
3.       Hadoop- Hundreds of small machines with analyzing capability
1)      Creating democracy of analyzing data
2)      Open source- anyone can use

VII.   Data analysis on clouds / 이준섭 / 팀장, SK planet
1.       추천방법
1)      CBF- content based filtering
  : 장르, 스토리 전개, 주인공, 감독
  단점: 누가 database 구성해야 함
2)      CF- collaborative filtering
  사용 : 집단 지성 이용
  방법 : 나와 비슷한 사람 찾고 (또는 그룹핑), 그 사람이 좋아한 것 추천